A new study says nine in 10 Canadians are not only connected to the Internet, but have multiple online personalities to manage on various social sites.

More than half of the Canadians surveyed said it was too time-consuming to coordinate all their online personalities.

The MSN Canada survey also says eight out of 10 Canadians spends at least one hour online for personal reasons each day, and about half of them spend three hours on the Internet. There was no immediate word on how much extra time they’re spending online lately to see if they’ve been named “Canadian of the Week.”