Everything was going along just fine for “The Beaver” (hehe… he said “Beaver”) the nation’s second oldest magazine, until a bunch of folks with dirty minds came along.

The venerable magazine — the official publication of Canada’s National History Society, which has published for 90 years — is changing its name, and it’s partly due to the sexual innuendo in the current name.

“Because of the sexual connotations that this next generation of Canadians have adopted for the name, ‘The Beaver,’ there were some very practical challenges,” Deborah Morrison, president and CEO of the Society, told The Canadian Press. “Every once in awhile we would have readers call and say: ‘You know, you’ve got to do something about the name.”‘

There was some legitimate technological confusion, with spam filters sometimes raising red flags on e-mails from the magazine’s Web site, taking it for spam.

But Morrison also realized that some folks looking for a whole different kind of beaver when they came to the magazine’s site.

“We noticed monitoring our web traffic that the average visitor time to our website was eight seconds,” Morrison said. “And I have a feeling that might be because a lot of people going to the site weren’t exactly looking for Canadian history content.”

The History Society announced that the new name of the magazine will be Canada’s History. That’s sure to drive fewer folks to the Web site.

In other news: CanadianoftheWeek.com will henceforth be known as BeaveroftheWeek.com.

(Just kidding! That’s a joke. It’s probably already taken, and I assume no responsibility for what you might find there.)

It was a hell of a run, Beaver.